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Date syrup is more than an increasingly popular food trend. This flavorful ingredient represents a revolution in the way we think about sweetener.

Take it from Bon Appétit contributor Cassandra Landry, who writes: “As I lifted the mug to take a sip, there it was: Warm notes of caramel and molasses with that telltale raisin-y tang, like a lightning strike dissolving into the foam.”

 What other sweetener can provide that kind of complexity?

 And that’s to say nothing of the nutritional benefits and versatility of this must-have ingredient.

 If you’re looking for a healthy natural sweetener that enhances the quality of your products or delights your family, date syrup is a no-brainer. Here are 9 reasons to love organic date syrup.